A Business Activation & Visibility Initiative.
A community-rooted initiative preparing Boston Square businesses to be visible, searchable, and customer-ready — supported by activation labs, implementation tools, and a coordinated visibility campaign culminating on September 19, 2026.
01 — Vision
Ignite Boston Square is a coordinated business activation initiative that prepares local businesses to participate in — and tangibly benefit from — the increased visibility, foot traffic, and economic investment moving through the corridor.
The initiative is built around implementation, not promotion. Every participating business is supported with the tools, consultations, and on-site labs required to convert visibility into real customer engagement.
Initiative Goal
Ensure participating businesses are not only included in the activation — but positioned to sustainably benefit from increased visibility, customer engagement, and community investment.
02 — Framework
Every business in the cohort is supported through a four-part visibility framework built around practical, measurable readiness.
Strengthen each business's presence online, in search, and on the block.
Make it easier for customers to find, contact, and engage with neighborhood businesses.
Equip businesses to actively participate in the activation and ongoing community visibility moments.
Translate readiness into practical tools, posting prompts, and launch-ready implementation.
03 — Program Support
The $7,500 Program Management Fee — due upon agreement execution — funds the coordination, facilitation, and four-part support stack that every business in the cohort receives. It is the operational backbone that makes the activation executable.
Every participating business receives a one-on-one 30-minute activation consultation with Bree.
A working set of templates and workbooks — not theory — built for immediate implementation.
Hands-on guidance on how each business applies the shared campaign creative to their own storefront and channels.
Targeted optimization across the channels customers actually use to find neighborhood businesses.
04 — Business Tiers
Each tier meets a business where it is — from foundational readiness to deeper implementation support and long-term growth strategy.
Foundational visibility readiness — for businesses getting their digital presence campaign-ready.
Customer-accessibility upgrade — for businesses ready to be easy to find, easy to contact, and easy to share.
Deeper implementation support — for businesses building toward sustained growth beyond the activation.
Twice Monthly · On-Site
Real-time implementation support for real neighborhood businesses.
05 — Ignite Activation Labs
Activation Labs are collaborative on-site working sessions — not lectures. Businesses show up with what they're stuck on; they leave with the visibility steps, posts, and assets actually shipped. Twice a month keeps momentum and accountability built into the runway.
06 — Digital Spotlight
Each Growth + Scale business receives a Custom Digital Business Spotlight Page — a mobile-first storefront built for how customers actually search, tap, and engage with neighborhood businesses today. Pages are QR-ready for in-store use and printed campaign materials.
Starting at $1,500
A shared production day that gives every participating business a refreshed set of storefront, owner, and product visuals — coordinated for campaign consistency and neighborhood storytelling.
Treat it less like an upsell and more like a shared resource: one coordinated production day, real businesses on camera, launch-ready assets across the cohort.
Production costs are not included in the program management fee or business tier pricing and may vary based on participation count, deliverables, editing scope, and production requirements.
07 — Timeline
Activation · September 19, 2026
08 — Outcomes & Impact
Outcomes are tangible — measurable at the business level and meaningful at the corridor level.
09 — Investment
The investment funds the operational backbone of the initiative — the planning, facilitation, and implementation support that turns a campaign into a coordinated, executable program.
Due upon agreement execution
Funds the full coordination layer: business onboarding, consultations, lab facilitation, implementation guidance, and oversight across the four-month runway.
per business
Foundational visibility readiness — for businesses getting their digital presence campaign-ready.
per business
Customer-accessibility upgrade — for businesses ready to be easy to find, easy to contact, and easy to share.
per business
Deeper implementation support — for businesses building toward sustained growth beyond the activation.
A coordinated production day for cohort-wide assets. Pricing varies with participation, deliverables, editing scope, and production requirements.
10 — About
Communications Strategist · Business Visibility Consultant
Bree Rostic is a communications strategist and business visibility consultant focused on helping organizations, initiatives, and entrepreneurs translate vision into practical, customer-facing impact.
With experience leading strategic communications, implementation initiatives, customer engagement efforts, and growth-focused visibility campaigns, Bree specializes in helping businesses become more discoverable, operationally prepared, and positioned for sustainable growth.
Her work sits at the intersection of strategy, storytelling, community engagement, and implementation.