An initiative led and envisioned by Amplify GR.
This pilot support structure is designed to help participating businesses engage confidently with the Ignite Boston Square initiative — through practical visibility support, activation readiness, and customer-facing implementation assistance ahead of the September 19, 2026 activation.
00 — Partnership Approach
The Ignite Boston Square initiative is led and envisioned by Amplify GR as part of a broader investment in neighborhood visibility, business engagement, and community activation.
This pilot support structure is designed to help participating businesses meaningfully connect with and participate in that vision through practical visibility support, activation readiness, and customer-facing implementation assistance.
The goal of this partnership is not to replace or redirect the initiative, but to help bring the vision to life in ways that feel approachable, realistic, and engaging for participating businesses and the surrounding community.
“The focus is shared trust, practical implementation, and building visible community participation around the broader Ignite Boston Square initiative.”
01 — Vision
The Ignite Boston Square initiative — led and envisioned by Amplify GR — is a coordinated effort to strengthen neighborhood visibility, business engagement, and community activation along the corridor.
This pilot support structure exists to help participating businesses meaningfully connect with and participate in that vision — translating initiative materials into practical tools, on-the-block readiness, and customer-facing implementation that feels approachable.
Shared Goal
This pilot is designed to strengthen participation, visibility, and business readiness while supporting the broader goals of the Ignite Boston Square initiative.
02 — Framework
Every business in the cohort is supported through a four-part visibility framework built around practical, measurable readiness.
Strengthen each business's presence online, in search, and on the block.
Make it easier for customers to find, contact, and engage with neighborhood businesses.
Equip businesses to actively participate in the activation and ongoing community visibility moments.
Translate readiness into practical tools, posting prompts, and launch-ready implementation.
03 — Campaign Integration Support
Participating businesses already have their own identity, customer relationships, and ways of operating.
The goal of the Ignite Boston Square initiative is not to replace what businesses already have in place, but to help businesses incorporate campaign visibility tools and activation materials in ways that feel approachable, realistic, and aligned with their existing customer experience.
The goal is not uniformity. The goal is participation, visibility, and approachable activation.
04 — Phased Approach
The Ignite Boston Square pilot is designed to reduce pressure, build trust, and support businesses at a realistic pace before determining deeper implementation needs.
Due upon agreement execution · One organizational fee, not per business.
This initial phase creates a low-pressure entry point for participating businesses while allowing the initiative team to better understand visibility needs, participation readiness, and implementation opportunities across the cohort.
Itemized invoice · Secure checkout via PayPal
What participating businesses receive
Businesses are not expected to leave their operations to participate.
Instead of requiring businesses to attend centralized office hours, consultations and onboarding sessions are scheduled directly with participating businesses onsite whenever possible.
This approach helps reduce participation barriers while creating a more realistic implementation experience for neighborhood businesses.
Included Consultation Support
Consultations are scheduled directly with participating businesses in short, approachable working sessions focused on practical implementation opportunities.
Approachable Tools
Some participating businesses may have limited technical experience or capacity. The pilot is intentionally designed to support businesses using approachable, realistic tools and implementation methods.
Each business receives access to
Cohort-Level Reporting
Following onboarding and consultation sessions, a cohort-level recommendation report is provided to the initiative team to help determine which businesses may benefit from deeper support during the implementation phase.
05 — Phase 2 · Recommended Business Support
After onboarding and consultation, businesses may be recommended for additional implementation support based on readiness, participation goals, and visibility opportunities. Participation is never required.
For businesses needing foundational customer-facing visibility improvements.
For businesses participating more actively in campaign visibility and neighborhood engagement.
For businesses ready for deeper implementation and customer-facing activation support.
Onsite · Up to 3 hours per business
Support delivered where business already happens — the storefront.
06 — Activation Site Visits
Instead of asking businesses to step away from their day-to-day, activation support happens at the business. Each participating business receives up to three (3) hours of onsite activation support across the duration of the pilot — scheduled directly, in approachable working sessions focused on practical implementation.
06 — Digital Spotlight
Each Growth + Scale business receives a Custom Digital Business Spotlight Page — a mobile-first storefront built for how customers actually search, tap, and engage with neighborhood businesses today. Pages are QR-ready for in-store use and printed campaign materials.
Starting at $1,500
A shared production day that gives every participating business a refreshed set of storefront, owner, and product visuals — coordinated for campaign consistency and neighborhood storytelling.
Treat it less like an upsell and more like a shared resource: one coordinated production day, real businesses on camera, launch-ready assets across the cohort.
Production costs are not included in the program management fee or business tier pricing and may vary based on participation count, deliverables, editing scope, and production requirements.
07 — Timeline
Activation · September 19, 2026
08 — Outcomes & Impact
Outcomes are tangible — measurable at the business level and meaningful at the corridor level.
09 — Investment
A clear, phased payment structure designed to reduce upfront risk and keep the initiative team in control of approvals at every step.
One organizational fee — not per business.
Itemized invoice · Secure checkout via PayPal
After the consultation and readiness phase, recommended support pathways and per-business costs (ranging from $500–$1,000 based on needs and participation) are presented to Amplify GR for approval before any work begins.
Final payment occurs at the completion of the implementation period after delivery of approved support materials and participation assets.
A coordinated production day for cohort-wide assets. Pricing varies with participation, deliverables, editing scope, and production requirements.
10 — About
Communications Strategist · Business Visibility Consultant
Bree Rostic is a communications strategist and business visibility consultant focused on helping organizations, initiatives, and entrepreneurs translate vision into practical, customer-facing impact.
With experience leading strategic communications, implementation initiatives, customer engagement efforts, and growth-focused visibility campaigns, Bree specializes in helping businesses become more discoverable, operationally prepared, and positioned for sustainable growth.
Her work sits at the intersection of strategy, storytelling, community engagement, and implementation.